娄向鹏出席中国农牧品牌营销论坛,并荣获年度风云人物
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11月20日,在国家农业部、中华全国农民报协会、中国林牧渔业经济学会、中国渔业协会的指导下,每日经济新闻、中国经济时报、南方农村报、商界杂志社、华西都市报、中国渔业报等联合在成都通威国际中心成功举办“2015中国农牧行业品牌营销创新论坛”。论坛旨在帮助广大农牧企业深入交流品牌营销经验,掌握新时期品牌营销方式方法,同时为农牧行业众多企业打造高端有效的对话平台,推动农牧企业在“互联网+”的新常态下赢取更好的发展,助力农牧行业企业在品牌营销方面有更长足的发展。
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农业部农村经济研究中心党组书记李杰人,十一届全国政协常委、通威集团董事局主席刘汉元,中国品牌农业第一人、中国人民大学品牌农业课题组组长、福来品牌农业咨询集团董事长娄向鹏等嘉宾出席论坛。
来自中粮集团、益海嘉里、新希望集团、北大荒集团、大北农集团、海大集团、唐人神集团、通威股份、华西希望集团、国联水产、好当家股份、金新农股份、澳华集团、恒兴集团、粤海集团、铁骑力士等农牧行业企业高管、品牌战略专家学者、行业及主流媒体出席,共襄行业盛举!
通威集团副总裁黄其刚代表“中国农商俱乐部”,发布“中国涉农品牌创新联盟”成立倡议书。倡议书指出,大力发展品牌农业,真正推动我国农业摆脱过去30年“只有量没有质”的尴尬局面,重塑我国农业在全球的优势地位。联盟旨在搭建我国涉农企业与专业机构、科研院所和社会资源的无缝对接,通过整合优势资源,全面构建涉农品牌孵化机制,把握行业大势,全面提升涉农品牌的创新水准,从而共同推动中国农牧行业新一轮的大发展。
在此次论坛上,福来品牌农业咨询集团董事长娄向鹏老师发表《农牧品牌必须过三关》的主旨演讲:
1、路径关,即在路径选择上,路径决定命运。一步错,步步错!对战略路线、实施步骤、资源配置进行系统顶层设计,他直言,做农业没有捷径,最大的捷径就是选对路径,不走弯路。
2、灵魂关,在移动互联时代的农产品消费需求变化,功能是必需,情感是强需!必须为品牌找魂:寻找直击人性的品牌态度和价值主张。
3、社群关,即商业的终极形态:社群商业。回归人类社会本质。以共同爱好和价值观为纽带建立的社群,以血缘、地缘、人缘和机缘建立起的社缘。这是我们的必由之路!
最后,娄向鹏老师等十位行业专家还获颁“2015中国农牧行业十大风云人物”奖项,以褒奖他们在农牧行业品牌营销创新方面的贡献。
关于博主娄向鹏更多信息,可以关注微信公众号“神农岛”随时获得。
请扫“神农岛”二维码,即刻关注:
用中国智慧创建伟大品牌
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